About

Hi, my name is Angel Stanev, and I’ve spent the last ten years building products: some digital, some physical, some that got traction and a few that didn’t. The latter taught me more than the successes ever did.

This blog exists because I kept explaining the same things to different people.

Why roadmaps fail despite having a “great strategy“? Why is the delivery disconected to our OKRs? Ways to talk about outcomes that don’t sound like corporate nonsense.

Eventually, I realised I should write it down once.

Most of what’s here comes from mistakes I’ve made or the patterns I’ve spotted while watching teams hit the same problems in different shapes. I’m not interested in theory that sounds good at conferences but collapses when your eng lead has three priorities and your designer has just left.

Sometimes I’ll share a story from a product review that went sideways. Sometimes I’ll break down a decision I got wrong. Sometimes I’ll just rant about a pattern I keep seeing that drives me nuts. Always trying to surface the thing beneath the thing—the actual dynamic that’s causing the visible problem.

Why subscribe?

What you’ll find here:

• How to solve the Strategy - Execution chasm by building a Translation layer

• How to spot problems before they become disasters and what to do about them

• Frameworks that work in real organisations, not just slides

• Trade-offs I’ve had to make and how I thought through them

• Practical resources to build your own execution stack

• Some frustration, some humour, some unresolved thoughts I am still figuring out

What you will not find is inspirational content about unlocking your potential or driving transformation

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Connect

You can find me occasionally on LinkedIn, usually when I’ve just witnessed something so perfectly broken it needs documenting.

Thanks for reading.

AS

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